We developed a Web 360 for La Voz Argentina to provide exclusive content for the TV show’s fans.
Upon entering the experience, users access a virtual version of the La Voz recording studio and are greeted by the host, Marley. During the navigation, they can watch special behind-the-scenes content as well as videos of the show’s judges: Ricardo Montaner, Soledad, Mau, Ricky and Lali.
In addition, they can access the room of “La Voz, El Regreso” to join its host, Rochi Igarzábal, and the successful duo MYA for a day of recordings and relive all the episodes through MiTelefé.
The experience was announced on the program’s social networks.