For Girasol oil sprays a 360° experience was created, accessed by scanning the QR code on the product packaging. This campaign was carried out together with the agency Tridimage, specialists in packaging design.
The aim of the campaign was to publicize the uses and application of the innovative Girasol Spray cap.
Through three videos, Pilar Woloszyn, from the blog “Confieso que cocino“, demonstrates the key in the position of the finger and the force when pressing the nozzle to achieve the ideal preparation of each dish. In addition, 3 recipes are shown for each uses of Girasol Spray: spray, jet or drip of the product.
To promote the campaign, a game was included that invited people to answer a trivia question and participate in a raffle to win a cooking course.