Learn about the incredible growth that the company has experienced in the last year, earning prestigious international nominations and presenting new solutions.
CamOn XR starts 2024 with full energy. We wouldn’t expect less considering all that has been achieved in the last period, and particularly in the last year.
The Argentine company celebrates its 10th anniversary this year. During this time CamOn has carried out more than 500 Augmented Reality projects. In addition, they developed experiences with more than 200 companies in the Americas, EMEA, and Asia, covering countries such as the United States, Brazil, Spain, England, Germany, and Singapore.
CamOn continues to consolidate its position as a leader in immersive technologies worldwide, thanks to cutting-edge initiatives and international recognition.
First, in 2023, CamOn was a finalist in the Auggie Awards, which are the most recognized awards in the Augmented Reality industry. The campaigns developed together with Amstel Ultra, inspired by the Grand Slam won by Rafa Nadal, and Coca-Cola Mexico for the World Cup, featuring the return of the iconic “cabezones” figures, were positioned among the top 5 at the international level.
In addition, the company launched a new solution: Immersive Ads. These are formats for digital media that use Augmented Reality and Web 360 technology. The result is interactive ads that allow you to see a 3D model of a product or explore an immersive 360° environment while browsing a website.
And there’s more: The company also expanded its portfolio of solutions into new verticals such as human resources and customer service. These join a long list that includes: mass consumption, entertainment, food and beverage, advertising, education, retail, automotive, and healthcare.
In human resources, CamOn developed immersive onboarding experiences for L’Oréal Groupe and Globant, providing newcomers with an interactive and playful welcome with all the necessary information.
In the case of customer service, the company developed experiences together with Movistar for several Latin American countries, featuring Augmented Reality that allows customers to get precise indications on how to connect and use a device.
The most surprising thing about this technology is that all these experiences can be accessed through a link, simply using a cell phone, computer, or tablet.
To top it all off, CamOn entered into commercial alliances with Deloitte, Publicis, PHD, Teads and Grid Media.
2024 is an extremely promising year given the strong track record of success stories in the last period, the recognition at the Auggie Awards, the launch of new solutions and verticals, and the growth in strategic alliances. These are just a few indicators of what is to come in the coming months.
You can contact us to develop your Augmented Reality project at ads@camonapp.com.
