Innovative in-store experiences

Samsung S10 release


Consumers who come to Samsung stores have the opportunity to take digital photos with AR and record videos of themselves in the heart of New York City. Using the hashtag #GalaxyS10 they can upload this material to social networks puts themselves in the running for big prizes from the brand.

In addition, in the different Samsung retail locations graphics were placed throughout the store with all the company’s models and when scanned with the smartphone, interactive RA experiences appeared. In a kind of digital timeline, they exposed the first phone launched up to the present S10, creating a visual impact to highlight the advances in functionalities, interface and design.

Client Samsung
Solution AR Custom Experience
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