Augmented Reality in the snow

Lonely Planet – Las Leñas


In July, Lonely Planet, one of the largest travel guide publishers in the world, released a special edition of Las Leñas with augmented reality experiences to promote the 2019 winter season and all the activities offered by the ski resort.

By scanning the cover image, an animated snowy valley appeared, complete with skiers whisking down the mountain and a 3D snowman to place the action in actual size and physical space. Their promotional video was also included, as well as access to their social network profiles  and website with live broadcasts from the valley.

Client Lonely Planet
Solution AR Custom Experience
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