Augmented Reality in art

Banco Itaú


The Banco Itaú Foundation held an art show at the Palais de Glace in Buenos Aires, incorporating augmented reality. The artists were challenged to think of the best way to impact the audience with this technology.

Visitors who came with their smartphone and scanned the art were surprised to discover that it came to life. It was not only animated, but also showed extra information about the artist and linked to their online profile.

Client Banco Itaú
Solution AR Custom Experience
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